01
Account audits
A clear view of what is live, what is wasting spend, and what needs a decision before the next budget cycle.
Managed ad-account operations
Your ads need an operator. Not another dashboard.
Backline AI runs the weekly work behind healthy campaigns: audits, optimization, testing coordination, and the decisions that keep accounts moving.
Built for small teams with active spend and no spare operator.
What we run
The operating layer behind your ad account.
The work is practical, recurring, and close to the account. We step into the gaps between strategy, creative, and reporting so campaign operations do not stall.
02
Weekly optimization
We keep campaigns moving with disciplined pacing, audience, bid, budget, and placement adjustments.
03
Creative + testing coordination
A structured testing queue turns performance signals into clear next briefs for your creative team or partners.
04
Reporting + decision support
No dashboard theatre. Get a focused readout of what changed, why it matters, and what we recommend next.
The monthly rhythm
Small team. Tight loop. No hand-offs into the void.
- 01
Align on the account
We set the scorecard, access, constraints, and immediate priorities.
- 02
Run the weekly work
We audit, optimize, coordinate tests, and keep the operating queue moving.
- 03
Review and decide
A concise monthly readout turns activity into the next set of decisions.
A good fit
You need the account operated, not explained to you.
- You have active campaigns and want more reliable campaign operations.
- Your team can supply context, approvals, and creative direction when needed.
- You value clear trade-offs over busy reporting.
Not for
Teams looking for a one-click growth machine.
- Early-stage teams without active accounts or a real testing cadence.
- Anyone looking to outsource every business decision without staying involved.
- Teams that want polished reports more than operational follow-through.
How we operate
Built for the work between big meetings.
01
We work inside the accounts and tools you already use.
02
Every change has a reason, an owner, and a review point.
03
Automation supports judgment; it does not hide it.
04
We say no when the work will not move the account forward.
Start with the account
Give your ad account a backline.
Tell us where campaign operations are getting stuck. We will come back with a direct point of view on whether we can help.